September 30, 2004
Analytics Press proudly announces the publication of Show Me the Numbers: Designing Tables And Graphs To Enlighten
OAKLAND, CA Quantitative information is critical to success in business, but the communication of this information, mostly in the form of tables and graphs, is rarely done well. At best, most tables and graphs fail to tell the most important and compelling stories. At worst, they confuse or mislead, leading to costly business mistakes.
Today, Analytics Press offers a solution to this pervasive problem: Show Me the Numbers: Designing Tables And Graphs To Enlighten, by Stephen Few. This book is the first practical and comprehensive guide to table and graph design written specifically for business. From it employees and students will learn to display data clearly and to drive their message home.
“Poor data presentation is a problem that is all the more insidious because it is largely unrecognized,” asserts the author, Stephen Few. “There are so few examples of well-designed tables and graphs, the fact that the vast majority of the rest fail to communicate effectively is rarely noticed and even more rarely remedied. Yet businesses pay for these failings over and over again in the form of bad decisions.”
“Anyone who cares about gaining competitive advantage will find Show Me the Numbers invaluable,” says Jonathan G. Koomey Ph.D., President of Analytics Press. “It’s a step-by-step handbook to effective graphical display that speaks both to the needs of the middle manager and to those of the CEO, while also being useful for business analysts, graphic artists and researchers” says Koomey.
Stephen Few has more than 20 years of experience as an innovator, consultant, and educator in the fields of Business Intelligence (a.k.a. Data Warehousing and Decision Support) and Information Design. Today, as Principal of the consulting firm Perceptual Edge, he focuses on the design of business information for effective analysis and communication.
##
Analytics Press, a member of the Publishers Marketing Association, has since the year 2000 taught critical thinking skills by publishing books, course materials, and software, and by organizing seminars and workshops.
Analytics Press
PO Box 20313
Oakland, CA 94620-0313
Also from Analytics Press:
Turning Numbers into Knowledge:
Mastering the Art of Problem Solving
by Jonathan Koomey, Ph.D.
$34.95 hardcover, 221 pages.
ISBN 0-9706019-0-5, Pub. Date (2d printing): September 2004.
http://www.numbersintoknowledge.com